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203 TERMS

D2C ECOMMERCE GLOSSARY

Every metric, channel and tool that shows up in a D2C growth conversation, defined without the jargon.

1

9

90-Day Repeat Purchase Rate

A

A/B Split Test Abandoned Cart Above the Fold Ad Copy Ad Creative Hook Ad Fatigue Ad Frequency Ad Hook Ad Set Budget Optimization (ABO)Ad Spend Add-to-Cart Rate Advantage Plus Shopping (ASC)Affiliate Marketing AOV Attribution Window Average Order Value (AOV)

B

Blended CAC Blended ROAS Bounce Rate Brand Awareness Brand Moat Brand Positioning Break-Even CAC Broad Targeting Broadcast Email Browse Abandonment Buy Now Pay Later (BNPL)

C

CAC CAC Payback Period CAC Payback Period Campaign Budget Optimization (CBO)Cart Abandonment Rate Cash on Delivery (COD)Catalog Ads Channel Mix Checkout Completion Rate Churn Rate Click-Through Rate (CTR)Click-to-Open Rate (CTOR)COD Management COGS Cohort Analysis Collection Page Community-Led Growth Conditional Split Contribution Margin 1 (CM1)Contribution Margin II (CM2)Conversions API (CAPI)Core Web Vitals Cost Per Acquisition (CPA)Cost Per Click (CPC)Cost Per Mille (CPM)CPA (Cost Per Acquisition)CPL (Cost Per Lead)Creative Brief Creative Fatigue Creative Testing CRO Cross-Sell CTR Custom Audience Customer Experience (CX)Customer Journey Customer Persona CVR

D

D2C D2C vs Marketplace Dimensional Weight DKIM DLT Registration DMARC Double Opt-In DTC Dynamic Product Ads (DPA)

E

Email Deliverability Email List Hygiene Email Open Rate Email Personalization Email Segmentation Email Warm-Up Event Match Quality (EMQ)

F

Festive Season (India)First-Party Data First-Touch Attribution Flow Trigger FSSAI Fulfillment Center

G

GCC Expansion Go-To-Market (GTM) Strategy Google Merchant Center Google Shopping Gorgias Gross Margin Gross Merchandise Value (GMV)Gross Profit Per Order GST (India)GTIN (Global Trade Item Number)

H

Halo Effect Hard Bounce Headless Commerce Heatmap Hero Image Hero Product

I

Impression Share Inbox Placement India D2C Market India Ecommerce Marketplace India Payment Gateway Influencer Marketing Inventory Days on Hand

K

Klaviyo Flow Klaviyo Flows vs Campaigns Klaviyo Predictive Analytics Klaviyo Segments Klaviyo SMS

L

Landing Page Last-Touch Attribution Liquid (Shopify)List Growth Rate Lookalike Audience Loyalty Programme LTV LTV:CAC Ratio

M

Market Entry Strategy Meesho MER Minimum Order Quantity (MOQ)Monthly Recurring Revenue (MRR)

N

Negative Keywords Net Margin Net New Customers Net New Revenue Net Promoter Score (NPS)Net Revenue

O

Organic Acquisition

P

Paid Acquisition Performance Max (PMax)Performance Max Asset Group POAS (Profit on Ad Spend)Post-Purchase Upsell Pre-Header Text Prepaid Incentive Private Label Product Detail Page (PDP)Product Feed Product-Market Fit (PMF)Purchase Frequency

Q

Quality Score Quick Commerce

R

Razorpay Reactivation Flow Recharge Repeat Purchase Rate Retargeting Audience Return to Origin Rate (RTO)Revenue Attribution Revenue Per Recipient (RPR)RFM Scoring ROAS RTO (Return to Origin)RTO Prevention

S

Scroll-Stopping Creative Sender Reputation Session Recording Shiprocket Shop Pay Shopify Apps Shopify Checkout Shopify Flow Shopify Markets Shopify Plus SKU (Stock Keeping Unit)Social Commerce Soft Bounce Spam Complaint Rate Spark Ads SPF Record Split Test Stockout Subscription Model Suppression List

T

Thank You Page Third-Party Logistics (3PL)Tier 2 and Tier 3 Cities (India)TikTok Shop Transactional Email

U

UGC Ad Unit Economics Unsubscribe Rate UPI (Unified Payments Interface)Upsell User-Generated Content (UGC)UTM Parameters

V

Value Proposition

W

WhatsApp Broadcast WhatsApp Business WhatsApp Business API Whitelisted Ad Whitelisting (Influencer Whitelisting)Working Capital

Z

Zero-Party Data