Google's platform where D2C brands submit their product feed, images, prices, and availability for use in Google Shopping ads and free product listings.
Merchant Center is the foundation of Google Shopping — without an approved feed, your products cannot appear in Shopping ads or Google's free shopping listings. Common approval issues: mismatched prices (landing page must match feed price), policy violations (misleading claims), missing GTINs for branded products, and image quality failures. Keep your feed updated daily via Shopify-Google integration to avoid inventory mismatches.
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