D2C growth audit checklist
The 46 checks we run on every store before we say anything, in the order we run them.
Free for D2C founders
The D2C
growth vault.
Swipe files, Klaviyo templates, calculators and the exact playbooks we use with clients. All free.
Unlock everything
One email.
Every resource.
Resources50+
Free tools3
Flow templates12
The vault
Swipe files
and playbooks.
Real frameworks from real campaigns, built from $30M+ in ad spend managed in 2025.
Klaviyo flow blueprints
Nine flows, 34 emails. Each with its timing and the job it does, from the plan we build for clients.
Ecommerce AI prompt library
Eight prompts we use every week. Paste, fill the brackets, get something useful.
BFCM email checklist 2026
55 checks across four phases, plus the 14-send calendar, dated for this year.
Interactive tools
Run the numbers
before you call us.
No email needed. Both calculators run in your browser.
Live tool
ROAS calculator
Your ROAS3.5×
Our client average is 4.5×. The gap is usually conversion rate, not targeting.
Get my free auditLive tool
LTV predictor
Average order value$120
Purchases per year3×
Customer lifespan2 yrs
Predicted LTV$720
Max affordable CPA at 30% of LTV: $216
Sneak peek
Ad copy
swipe file.
Three of the 50 hooks inside. Unlock the vault for the rest.
01 · Problem agitation
You're not spending too much on ads. You're just not converting the traffic you already have.Used in beauty and CRO ads · 4.2% avg CTR
02 · Social proof
10,000 five-star orders. Still at the same price. Here is why.Fashion D2C · CPM down 34%
03 · Curiosity
The $40 product our clients beg us not to show competitors.Supplements · 6.8× ROAS
04 · Urgency
Inside the vault, with 46 more hooks like it.Locked
🔒 Unlock to read
05 · Objection
Inside the vault, with 46 more hooks like it.Locked
🔒 Unlock to read
06 · Offer
Inside the vault, with 46 more hooks like it.Locked
🔒 Unlock to read
From the blog
Fresh from
the field.
Tactics from live accounts, published most weeks.
Shopify CRO
D2C Post-Purchase Upsell: How to Add 15% Revenue Without More Ad Spend
Read →Klaviyo & email
Klaviyo SMS Marketing for D2C: The Revenue Channel Most Brands Under-Use
Read →Klaviyo & email
Klaviyo Welcome Series: The 5-Email Sequence That Converts 20% of Subscribers
Read →50+ free resourcesOne email, everything
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