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Swipe files, Klaviyo templates, ROAS calculators, and the exact playbooks we use. All free. No bullshit.

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Flow Templates

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The Vault

SWIPE FILES & PLAYBOOKS

Real frameworks from real campaigns. Built from $2M+ in managed ad spend.

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Meta Ads · Free

50 WINNING AD HEADLINES

Tested across $30M+ in Meta spend. Sorted by vertical: fashion, supplements, home goods, and beauty. Each headline includes the hook formula.

PDF47 pages

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Klaviyo · Free

10 KLAVIYO FLOW BLUEPRINTS

Welcome, Abandoned Cart, Post-Purchase, Win-Back + 6 more. Full subject lines, preview text, and send-time logic included.

Templates10 flows

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Analytics · Free

D2C GROWTH AUDIT CHECKLIST

The 47-point audit we run on every client onboarding. Covers ads, email, CRO, attribution, and unit economics.

NotionSheets

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Creative · Members

UGC BRIEF TEMPLATES (10)

Full UGC creator briefs with hook formulas, script structure, and CTA variants. Proven across beauty, supplements, and apparel.

Notion10 briefs

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Landing Page · Members

5 HIGH-CVR HOME WIREFRAMES

Figma wireframes of D2C homepages converting at 4%+. Every section annotated with the conversion reasoning behind each decision.

Figma5 pages

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AI Tools · Members

ECOMMERCE AI PROMPT LIBRARY (100+)

100+ production-ready AI prompts for D2C operators. Ad copy, Klaviyo flows, product descriptions, customer persona research, and more.

Notion100+ prompts

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Interactive Tools

FREE CALCULATORS

Run the numbers before you call us. No email required.

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LIVE TOOL

ROAS CALCULATOR

Enter your ad spend and revenue to see your Return on Ad Spend — plus our industry benchmark.

Monthly Ad Spend (USD)

Revenue from Ads (USD)

Your ROAS

Enter values above

—

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LIVE TOOL

LTV PREDICTOR

Estimate your Customer Lifetime Value and max affordable acquisition cost.

Avg Order Value (USD)

$120

Purchase Frequency / year

3×

Customer Lifespan (years)

2 yrs

Predicted LTV

Max CPA: $216

$720

Sneak Peek

AD COPY SWIPE FILE

A taste of what's inside. Subscribe to unlock all 50.

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Problem Agitation

"You're not spending too much on ads. You're just not converting the traffic you already have."

Used in: Beauty / CRO ads · Avg CTR 4.2%

Social Proof

"10,000 five-star orders. Still at the same price. Here is why."

Used in: Fashion D2C · CPM ↓ 34%

Curiosity Hook

"The $40 product our agency clients beg us not to show competitors."

Used in: Supplements · ROAS 6.8×

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