Sorted
ServicesFor AgenciesWorkResourcesBlogFree Audit
Sorted
ServicesFor AgenciesWorkResourcesBlogFree 48-Hour AuditBook a Call
Sorted

AI-Powered D2C Ecommerce Growth Agency. Shopify · Klaviyo · Meta Ads · AI Automation.

SERVICES

Performance MarketingDedicated PodsEmail & RetentionShopify CROFor AgenciesAI AutomationStartup Program

RESOURCES

Free 48-Hour AuditFree Growth VaultROAS CalculatorLTV PredictorD2C PlaybooksHow to Start D2CBeyond Checkout Newsletter

CONNECT

hello@sorted.agencyLinkedInInstagramBook a Strategy CallStartup Partner Program
© 2026 Sorted Agency LLC
LinkedInXInstagram
Privacy PolicyTerms & Conditions
Home/Glossary/Sender Reputation
D2C Glossary: Email Marketing

WHAT IS
SENDER REPUTATION?

A score assigned by email providers to a sending domain and IP address based on engagement rates, spam complaints, and bounce rates. Poor reputation causes emails to be filtered or blocked.

WANT THIS HANDLED
FOR YOUR BRAND?

Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.

Get Free Audit