D2C Glossary: Ecommerce
WHAT IS
ADD-TO-CART RATE?
The percentage of product page visitors who add an item to cart. Industry average is 8 to 12 percent. Below this typically indicates a product page conversion problem.
WANT THIS HANDLED
FOR YOUR BRAND?
Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.
Get Free Audit