WHAT IS
CVR?

Conversion Rate. The percentage of visitors who complete a desired action (typically a purchase). CVR = Conversions / Visitors × 100.

Average Shopify D2C conversion rate is 1.3-1.5%. Top-performing D2C brands hit 3-5%. CVR varies dramatically by traffic source: paid social typically 1-2%, paid search 2-4%, email 3-8%, direct 3-6%. If your blended CVR is below 1.5%, CRO should be your first priority before increasing ad spend.