Conversion Rate Optimization. The systematic process of increasing the percentage of website visitors who complete a purchase.
CRO involves A/B testing, user research, heatmap analysis, and UX improvements to remove friction from the buying journey. For D2C brands, the highest-leverage CRO opportunities are: product page hero image and copy, checkout friction reduction, mobile experience, and page speed. A 0.5% CVR improvement on a $500K/month store adds $83K/month in revenue.
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