Sorted
ServicesFor AgenciesWorkResourcesBlogFree Audit
Sorted
ServicesFor AgenciesWorkResourcesBlogFree 48-Hour AuditBook a Call
Sorted

AI-Powered D2C Ecommerce Growth Agency. Shopify · Klaviyo · Meta Ads · AI Automation.

SERVICES

Performance MarketingDedicated PodsEmail & RetentionShopify CROFor AgenciesAI AutomationStartup Program

RESOURCES

Free 48-Hour AuditFree Growth VaultROAS CalculatorLTV PredictorD2C PlaybooksHow to Start D2CBeyond Checkout Newsletter

CONNECT

hello@sorted.agencyLinkedInInstagramBook a Strategy CallStartup Partner Program
© 2026 Sorted Agency LLC
LinkedInXInstagram
Privacy PolicyTerms & Conditions
Home/Glossary/CAC Payback Period
D2C Glossary: Analytics

WHAT IS
CAC PAYBACK PERIOD?

The number of months required to recover customer acquisition cost through gross profit. Formula: CAC / Monthly Gross Profit per Customer. Target: under 6 months for most D2C business models.

WANT THIS HANDLED
FOR YOUR BRAND?

Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.

Get Free Audit