D2C Glossary: D2C Strategy
WHAT IS
CHANNEL MIX?
The combination of marketing channels a D2C brand uses for customer acquisition and retention. An over-concentrated channel mix (one channel above 80 percent) creates existential risk if that channel's economics change.
WANT THIS HANDLED
FOR YOUR BRAND?
Free 48-hour D2C audit. We will show you exactly where your revenue is leaking.
Get Free Audit