An automated email or SMS sequence triggered by specific customer behavior or timing, running on autopilot to generate revenue.
Unlike campaigns (manually sent to a list), flows trigger automatically based on events: a customer abandoning their cart triggers the abandoned cart flow, a first purchase triggers the post-purchase flow. Well-built flows generate 25-40% of total email revenue for D2C brands without any ongoing effort after setup. Essential flows: welcome series, abandoned cart, post-purchase, browse abandonment, win-back, and VIP.
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