The overall ROAS across all marketing channels combined, including both paid and organic. More accurate than channel-level ROAS for understanding true marketing efficiency.
Blended ROAS = Total Revenue / Total Marketing Spend. A brand might show 6× ROAS on Meta Ads, but when you include all marketing costs (agency fees, email tools, SEO, influencers), the blended ROAS might be 2.5×. Blended ROAS is the truest profitability signal. Healthy blended ROAS varies by margin profile: 60%+ gross margin brands can sustain 2.5×, while lower-margin brands need 4×+.
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