Shopify's enterprise tier, starting at $2,500/month, designed for high-volume D2C brands doing $500K+ in annual revenue.
Shopify Plus includes advanced features like checkout customization (Checkout Extensibility), B2B wholesale channels, dedicated account management, 99.99% uptime SLA, and higher API limits. Most D2C brands should not move to Plus until they are doing $500K-$1M+ ARR. The checkout customization capabilities and automation tools (Shopify Flow) become genuinely valuable at scale.
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