The creative container within a Google Performance Max campaign that holds all your ad assets — headlines, descriptions, images, logos, and videos — organized by theme or audience.
A single PMax campaign can contain multiple asset groups, each optimized for different customer segments or product categories. Best practice for D2C brands: create separate asset groups for different product categories, seasonal promotions, and prospecting vs retargeting audiences. Quality of asset groups is critical — Google rates each group and higher-quality asset groups receive more impressions.
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