A no-code automation tool built into Shopify that lets merchants create automated workflows triggered by store events — like tagging high-value customers, sending reorder reminders, or alerting staff of flagged orders.
Shopify Flow uses an if/then logic builder: trigger (event happens) → condition (optional filter) → action (what happens next). D2C use cases: automatically tag customers who place 3+ orders as VIP, send a Klaviyo event when inventory drops below threshold, apply a discount code to orders over $200, flag orders from new countries for manual review. Available on Shopify Advanced and Plus plans.
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